Mixue Ice Cream and Tea could also be unfamiliar to many people however the Chinese language agency has extra retailers than McDonald’s and Starbucks.
On Monday, the bubble tea chain’s shares jumped by 40% as they began buying and selling on the Hong Kong Inventory Trade.
The corporate raised $444m (£352m) within the monetary hub’s largest preliminary public providing (IPO) of the yr.
Mixue’s recognition comes as many individuals in China are grappling with the nation’s financial challenges – together with a property disaster, and weak shopper and enterprise confidence. It sells ice lotions and drinks for a mean of six Chinese language yuan ($0.82; £0.65).
The corporate was based in 1997 by Zhang Hongchao, a pupil at Henan College of Finance and Economics, as an element time job to assist his household’s funds.
Its full title Mìxuě Bīngchéng means “honey snow ice metropolis”, with its shops adorned with its Snow King mascot and enjoying the agency’s official theme tune on a loop.
In line with Mixue, it has greater than 45,000 shops throughout China and 11 different international locations, together with Singapore and Thailand. The agency has additionally mentioned it plans to proceed increasing.
That compares to “over 43,000 places” for McDonald’s and Starbucks’ 40,576 retailers.
Whereas it’s typically seen as China’s largest bubble tea, iced drinks, and ice cream chain, it operates extra like a raw-materials provider than a standard model.
Not like Starbucks, which operates greater than half of its shops instantly, nearly all of Mixue’s retailers are run by franchisees.
Mixue’s sturdy market debut contrasts with its smaller rival Guming, which noticed its share slide on its first day of buying and selling in February.
Final yr, shares within the proprietor of bubble tea chain Chabaidao additionally fell on their market debut.
